Since 1972, Aquamarine has grown from designing homes in Kerikeri to creating city-scale entertainment destinations across Russia, North Korea, the USA, India, and beyond. The rebrand positions them to compete globally with leading architectural firms and specialist entertainment developers, engaging an elite audience of clients and investors. Specialising in ‘biomes’ that integrate natural ecosystems into built environments, Aquamarine creates future-focused destinations that educate, inspire, and foster a love of nature.

The brand’s core idea, “Evolution Through Insight,” informs a visual identity that balances organic and constructed elements: broad colour palettes, graphic illustrations, image treatments, and a custom typeface merging sharp edges with fluid curves. Tension between the natural and man-made drives the design, with colours reflecting nature’s shifting tones alongside metallics and finishes. The brand is globally adaptable, ensuring websites and collateral translate seamlessly into Chinese, Cyrillic, Arabic, and other character sets while remaining culturally sensitive.