Hammond&Co
Hammond&Co


Client
Client
Seven — Enrich
Seven — Enrich
Type
Type
Brand Identity
Brand Identity
,
,
Year
Year
2023
2023
About
About
Hammond & Co are a boutique property management company who specialise in the premium end of the rental market. They offer a highly personalised and tailored experience for both owners and tenants.
To reflect their level of expertise, experience and market niche they desired an identity that communicated their professionalism in a way that wasn’t expected within the category, avoiding retail real estate cheese. Traditional estate agent cues provide an established feeling within the Hammond & Co wordmark, this restraint and conservatism is juxtaposed by playful copy lines and a vibrant accent green. A wordmark the commands respect, customised letterforms are carefully crafted to create perfectly balanced smallcaps to counter the larger bookend caps. The stationery set uses premium uncoated stocks, contrasted with a tangible highbuild ink for the wordmark, reinforcing high quality brand cues.
Hammond & Co are a boutique property management company who specialise in the premium end of the rental market. They offer a highly personalised and tailored experience for both owners and tenants.
To reflect their level of expertise, experience and market niche they desired an identity that communicated their professionalism in a way that wasn’t expected within the category, avoiding retail real estate cheese. Traditional estate agent cues provide an established feeling within the Hammond & Co wordmark, this restraint and conservatism is juxtaposed by playful copy lines and a vibrant accent green. A wordmark the commands respect, customised letterforms are carefully crafted to create perfectly balanced smallcaps to counter the larger bookend caps. The stationery set uses premium uncoated stocks, contrasted with a tangible highbuild ink for the wordmark, reinforcing high quality brand cues.

















Credits
Agency
Seven
Photography
Yuki Sato
Credits
Agency
Seven
Photography
Yuki Sato
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