The McCashin family pioneered New Zealand’s craft beer revolution, building McCashin’s Brewery into an independent success with distinctive, high-quality brews. In 2009, a new generation took over, aiming to create a premium craft beer that could compete with mainstream “faux craft” offerings. The solution was Stoke, a brand rooted in the beer’s origins, with a strong typographic logo that is solid, blunt, and carries a retro charm. Stoke differentiates itself through authentic ingredients, genuine brewing history, and a commitment to quality. A simple colour palette identifies varietals, while gold foil details signal premium craftsmanship. The elegant yet masculine bottle reflects southern roots while appealing to discerning modern consumers. With its authentic story, honest production, and distinctive design, Stoke delivers a true craft beer experience, reconnecting consumers with the quality, character, and authenticity that first defined McCashin’s legacy.