Following the success of Stoke Beer, McCashins Brewery launched Stoke Bomber, a bigger, bolder range aimed at the serious beer aficionado. With higher alcohol content and stronger flavours, the brief was to create an identity and packaging that clearly communicated its boldness while complementing the existing Stoke family.

Drawing on Stoke’s retro aesthetic and the Bomber name, the design explores WWII bomber “nose art” and wartime graphics. The packaging evokes nostalgia, honouring the courage of men and women from that era, and resonating with Stoke’s predominantly male audience. Typographic slogans and graphic symbols mimic those proudly painted on aircraft, while a military-inspired colour palette differentiates the range. Each variety comes in a screen-printed kraft carton featuring historical imagery, enhancing authenticity. The identity and packaging together tell a visual story, a nod to bravery, heritage, and the enjoyment of a cold beer after a hard day — capturing the spirit, strength, and character of Stoke Bomber.