CS is a New Zealand leader in cavity slider door systems, seeking expansion into Australia and the US. Their dated brand no longer reflected their innovation or technical craftsmanship, limiting growth. As cavity sliders are often hidden and complex to install, the brand was repositioned as an “invisible solution” that people value and trust.

The identity streamlined the name to ‘CS’, asserting leadership and confidence. A new strategy, “Open to Possibility,” expressed a forward-thinking, innovation-driven mindset, supported by the philosophy “Together Seeking Better,” which emphasised continuous improvement and simplifying complexity across design, communication, and process.

The visual identity drew from Swiss minimalism: bold, precise, and refined. A monogram logo used negative space to reference the hidden nature of the product. Abstract brand shapes echoed the door’s movement in and out of its pocket, while diffused treatments referenced privacy glass. Functional, clear packaging was designed for both installers and end users, positioning CS as a refined global innovator.