Hinterland provides specialised financial services for filmmakers, guiding clients beyond surface detail with deep experience in funding and finance. Inspired by Hinterland’s definition, “an area beyond what is seen or known,” we created a conceptual brand world that exists in two states: what is seen and known, and “the beyond.” This idea is revealed through a window inspired by the 2.35:1 cinemascope ratio.

Two highly crafted wordmarks sit in contrast: a functional sans serif for clarity and professionalism, and a characterful serif that emerges in the beyond, referencing whimsical movie title cards and the horizon line hidden within the crossbar of the “H.” The website brings this duality to life through an unexpected, cinematic experience, using a cursor-tracking cinemascope window, depth of field, motion, and focus shifts on scroll and rollover. Business cards bridge finance and film with a bold format, vivid orange uncoated stock, and a high-build gloss logo.