As the EV market accelerates, the category is becoming increasingly crowded and competitive. A young brand in NZ, Polestar Cars needed to grow awareness beyond electric early adopters. With three pillars of Design, Sustainability and Technology, Polestar is a 100% electric vehicle, but foremost, a beautifully designed luxury driving experience, whether one loves electric or not.

Research uncovered ridiculous levels of driver satisfaction – founded in a deep joy of the driving experience and underpinned by the car’s beautiful design elements. Seven's aim was to showcase all these details of brilliant design, engaging our key audiences on a journey of curiosity and a sense of discovery. Creating bespoke local applications extending on the strict international brand guidelines, we developed engaging motion graphics and multi-channel messaging, creating a focused campaign in digital, social and outdoor that delivered uplift in Polestar New Zealand website visitation by 220% and high levels of dwell time, exceeding the campaign target by 350% and securing Polestar as a top performer for Giltrap Group during the campaign period.